Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.
Salesforce is the primary enterprise offering within the Salesforce platform. It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.
Using Salesforce to Offer Better Customer Service & Make more $ For example, schedule reminders More information = Better Interactions with Clients = Happier Clients.